Nanoleaf is a pioneer and never intends to follow others. If someone else in the world is making something, we will not make the same thing. We believe that people should work together to push the boundaries of technology as it exists today.
The innovations that we create should be sustainable, and this is meant in two ways: driving our planet towards a fully sustainable state and driving our company forward from a profitability perspective. The success of our products must be measured towards both of these metrics.